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​Author of Celebnomics: How Fame Became the Ultimate Currency 
and the Best-Selling Memoir 
Holy Cancer: How A Cow Saved My Life
Bylines at Rolling Stone India, Condé Nast Traveler, Man's World, HuffPost, and Thrive Global & more
Celebnomics: How Fame Became the Ultimate Currency is now available  ​​
Buy the book →

Latest Writing​


Nobody Prices the Paint. The Artist Is the Asset.

What a charity auction, a shredded Banksy, and a $15 book

that sold for $500 taught me about how value actually gets made. 

September 8, 2026 · Original​


Dolly Parton: A Part of America, A Partisan of None

A Celebnomics reading of the most valuable neutrality

in American culture.​

September 4, 2026 · Original​


The Last Soundtrack Star

Tom Cruise: Hollywood's original playback hero.

September 1, 2026 · Original​


I Am the Source Material 

20 Years of Me and the Word

August 17, 2026 · Original​


School Is in Session

Me, Madonna and the kids who finally went outside

July 31, 2026 · Original​


Islands in the Stream

Why I watched the World Cup on Telemundo

even though I don't speak Spanish

July 24, 2026 ·​ Original


See All Writing →

Latest Celebnomics Files


Entities | File #8 Ramayana

Why the Most Valuable Story on Earth

Belongs to No One


Entities | File #7 Erewhon

Why the $20 Smoothie Is More Status

Than Smoothie, and That's OK


Entities | File #6 Hello Kitty

Why the Safest Star on Earth

Is the One Who Can't Speak


Entities | File #5 Michelin 

Why the World's Most Trusted Food Critic ​

Has Never Tasted Most of the World


Entities | File #4 Heated Rivalry

Why HBO Didn't Buy a Show

It Bought an Audience


Entities | File #3: Tylenol 

Why the Most Trusted Name in Medicine

Barely Flinched When the Government Turned On It





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See All Celebnomics Files →