Author of Celebnomics: How Fame Became the Ultimate Currency and the Best-Selling Memoir Holy Cancer: How A Cow Saved My Life
Bylines at Rolling Stone India, Condé Nast Traveler, Man's World, HuffPost, and Thrive Global & more
Celebnomics: How Fame Became the Ultimate Currency is now available
Latest Writing
Whose Ramayana Is It Anyway? LATEST
Namit Malhotra put his name on a story
that belongs to no one anywhere,
but he wants to own it from this Diwali.
October 30, 2026 · Original
Latest Celebnomics Files
Volume 2 | File #1 Nita Ambani
Why India's Unofficial First Lady
Had to Build Her Own Office
Latest EVE Movement
Six months of deals, from Google to Mastercard, are turning the internet’s
most fragile fame into a durable business.
Updated November 1, 2026
New to EVE? Read the explainer →