​Author of Celebnomics: How Fame Became the Ultimate Currency 
and the Best-Selling Memoir Holy Cancer: How A Cow Saved My Life
Bylines at Rolling Stone India, Condé Nast Traveler, Man's World, HuffPost, and Thrive Global & more

​Celebnomics: How Fame Became the Ultimate Currency is now available  ​​
​Buy the book →

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Latest Writing​

School Is in Session
Me, Madonna and the kids who finally went outside
July 31, 2026 · Original​

Islands in the Stream
Why I watched the World Cup on Telemundo
even though I don't speak Spanish
July 24, 2026 ·​ Original

One Cup Makes the People Come Together
How FIFA Made My Summer Work
July 20, 2026 ·​ Original

Confessions of a Fan, a Critic & an Economist
Madonna Didn't Come Back. She Never Left. 
July 9, 2026 ·​ Original

Weighing On Empty
How GLP-1 broke music's most reliable story.
June 30, 2026 ·​ Original

How I Survived The Wellness Virus 
I went looking for healing in the world's wellness centers
and kept leaving infected.
June 22, 2026 · Original
​
See All Writing →

Latest Celebnomics Files

Entities | File #5 Michelin 
Why the World's Most Trusted Food Critic ​
Has Never Tasted Most of the World

Entities | File #4 Heated Rivalry
Why HBO Didn't Buy a Show
It Bought an Audience

Entities | File #3: Tylenol ​
Why the Most Trusted Name in Medicine
Barely Flinched When the Government Turned On It

Entities | File #2: Spotify 
Why the Company That Never Recorded a Note
Decides What Every Note Is Worth

Entities | File #1: FIFA
Why the World's Most Valuable Spectacle
​Belongs to Its Least Trusted Institution
​
 Public Figures | File #12: Farah Khan 
Why the Most Versatile Woman in Bollywood
​​Never Needed to Look the Part


​​​
See All Celebnomics Files →