Author of Celebnomics: How Fame Became the Ultimate Currency and the Best-Selling Memoir Holy Cancer: How A Cow Saved My Life
Bylines at Rolling Stone India, Condé Nast Traveler, Man's World, HuffPost, and Thrive Global & more
Celebnomics: How Fame Became the Ultimate Currency is now available
Latest Writing
Whose Ramayana Is It Anyway? LATEST
Namit Malhotra put his name on a story
that belongs to no one anywhere,
but he wants to own it from this Diwali.
October 30, 2026 · Original
Latest Celebnomics Files
Volume 2 | File #1 Nita Ambani
Why India's Unofficial First Lady
Had to Build Her Own Office
Latest EVE Movement
The month’s biggest move,
as the internet’s most fragile fame
turns into a business.
Updated November 1, 2026
New to EVE? Read the explainer →