The World Cup Just Told You Who’s Actually Famous
What FIFA's first-ever halftime lineup reveals about how global fame actually works
Amit Vaidya
The Sequel Economy: Why Hollywood Keeps Repeating Itself
What films like The Devil Wears Prada 2 and Scary Movie 6 reveal about risk, visibility, and cultural memory in the modern entertainment industry
Amit Vaidya
The Bestselling Author Who Didn't Exist
What the Freida McFadden reveal tells us about the real economics of fame
Amit Vaidya
The Voice That Refused to Be Second
Asha Bhosle didn’t just sing for eight decades. She rewrote what it means to last.
Amit Vaidya
The Festival Economy: Who Actually Gains from Coachella?
What Coachella lineups reveal about the difference between visibility and value. Amit Vaidya on festival economics, attention hierarchies, and who actually benefits.
Amit Vaidya
I've Lived Inside the Attention Economy. What Am I Actually Worth?
Being seen and being remembered are not the same thing
Amit Vaidya
Why Madonna's Songs Keep Going Viral
What the internet’s repeated rediscovery of Madonna reveals about fame
Amit Vaidya
The Polarization Effect: Why the Most Divisive Figures Often Hold the Most Power
How controversy, attention, and cultural momentum shape modern influence
Amit Vaidya
The Economics of the Oscars: What an Academy Award Is Actually Worth
How nominations and wins reshape Economic Value in Hollywood
Amit Vaidya
Who Needs to Know Their Economic Value? More People Than You Think
Follower counts, headlines, and viral moments look like value. Often they aren’t. For years we have talked about fame as if it were a personality trait. Someone is famous. Someone is relevant. Someone...
Amit Vaidya
When Likeability Becomes a Stand-In for Value
I smile and say thank you a lot. Often more than the moment seems to require. To an Uber driver when the ride ends. To a flight attendant handing me a glass of water. To a nurse doing something that...
Amit Vaidya